Monday, March 14, 2011

Book Review: The Author's Guide to Building an Online Platform

Stephanie Chandler wanted to be an author, but she wasn't sure where to begin. So in 2003, she quit her job and opened a bookstore. Not the conventional way to start a book, but Chandler wanted to know the business from the inside out.

Today she has a book The Author's Guide to Building an Online Platform, a website, and years of experience in the industry.

In her book, she offers interesting insight that authors should read; times have changed and so has book selling. Gone are the days of bookstore signings, as she says in her book: "this is probably one of the least effective ways to market a book" as the average number of books sold at a book signing is only eight books.

Instead she points authors to where they should be focusing their marketing efforts, most especially the Internet. She offers practical advice on how to set up a website and how to become an "expert" in your field. In this case, the book will probably be more useful to nonfiction writers than to fiction writers. The end of her book also includes several interviews with authors and how they got published.

Check out a great info sheet on the book and the author here.

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